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SEO is like Building a Cathedral

Your competitors are doing SEO

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough…

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Search engine marketing is legion

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…

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