The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving…
Read MoreSearch engine optimization
Two more Google Webmaster Tools tips and tricks
Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. I saved the best for last. If you have been…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read MoreAre you optimizing your website search?
I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect…
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Webinar, blog, podcast, vlog, share, and mentor for free
I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since…
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Your competitors are doing SEO
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
Read More11 expectations to have from a great SEO proposal
54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source:MOZ) 95% of clicks to a…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
Read MoreLong-form content and the art of persuasion
Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have…
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