I got just that question from someone the other day, and it made me realize what a lousy job we marketing “gurus” are doing in explaining what is important to…
Read MoreSearch engine optimization
Does an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read MoreWill the visual design of your pages help your SEO?
If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages…
Read MoreDo your SEO tactics work for everyone?
In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines’ rules or…
Read MoreYour SEO will get along with Google Instant
When Google makes a move, it’s bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
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What are you optimizing your pages for?
SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly,…
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Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
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Why optimizing your pages for search doesn’t work
SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
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