Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreSearch engine optimization
Why you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreWhat if my competitor is cheating at SEO?
Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site,…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreDo I have a content farm?
I met a great group of people last night at the Boston SEO Meetup, but I was surprised at the level of worry in their faces. They were all very…
Read MoreSEO expert Ted Ulle on the Google spamming controversies
Today’s interview is with Ted Ulle, the Senior Search Analyst for Converseon, and an administrator at Webmaster World (tedster), one of the foremost online forums for organic search optimization. He…
Read MoreHow do you leverage social media for SEO?
Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
Read MoreGoogle needs its own social network
I’ve been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don’t like how the world is changing. They…
Read MoreThe internet industry races forward and leaves opportunity in the dust
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the…
Read More
