People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information…
Read MoreSearch engine optimization
5 online marketing goals that make (dollars and) sense
Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read MoreDoes Google need me to be a programmer to succeed at SEO?
Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially…
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Be realistic about SEO campaign results
Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process…
Read MoreWhat Google’s “Panda” ranking algorithm update means to you
Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect) for the Ticket Summit on the recent…
Read MoreNo more SEO worries for dynamic content?
If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005),…
Read MoreGoogle giveth and taketh away search metrics
Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative”…
Read MoreMaximize your SEO benefit on Google+ in 8 simple steps
Let me boil my last post, Google Plus was born prematurely and you should take advantage, down to practical pieces. Part of what makes a technology premature is that you…
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Why meta data still matters in SEO
The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good…
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