It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To…
Read MoreSearch engine optimization
How do you persuade your boss that search is important?
If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for…
Read MoreSEO for marketing executives
As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing…
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An entire organization should be on board with SEO
When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an…
Read MoreGet rid of the spam link I left on your site!
I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters…
Read More3 more critical roles that need SEO skills
Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search…
Read MoreNo, SEO still isn’t dead
I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass…
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3 important SEO metrics to pay attention to
The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such…
Read MoreGoogle Authorship is changing the game for SEO and digital marketing
Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with…
Read MoreSocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are…
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