The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association, on his Internet…
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Top 5 ways to optimize sales enablement efforts
Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing…
Read MoreSearch marketing by the numbers
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event…
Read MoreSelling from a salesman’s point of view
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point…
Read MoreHow do you track phone sales from search?
Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreHow do I improve our online reputation?
I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they’ve…
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Stop selling your products!
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
Read MoreWhy I am not a sales person any more
I have had a difficult week. Nothing serious, so don’t move to another post or destination because I am going to bum you out with stories of woe and despair….
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Use caution when buying search marketing services
This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales,…
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