If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
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How many leads do you need to generate? Use this simple calculator.
One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate…
Read MoreMy boss says, “Raise my revenue 25% in six months!”
I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
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