Last week, I talked about how blogger outreach is scary, and I talked about why this fear exists for most people before they start talking to bloggers. In great measure,…
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Blogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media….
Read MoreTwitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreSearch is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreToyota launches a social network for drivers
Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
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