My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
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How Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
Read MoreDon’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreDon’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreThe social media isolationist
To follow-up on my last post, Being Pretty Isn’t Enough for Social Media Marketing, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. …
Read MoreBeing pretty isn’t enough for social media marketing
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it…
Read MoreHow the long tail AdWords approach works for blogger outreach
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords…
Read MoreBe a big fish in the blogger outreach pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the…
Read MoreChristmas is a perfect time to create havoc online
If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton;…
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