You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read MorePublic Relations
A Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
Read MoreAre you turning your marketing into PR?
Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
Read MoreHow performance marketing accelerates B-to-B prospecting
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you…
Read MoreThe bloggers are the victims of bad blogger outreach
I just wrote an article, Blogger outreach is earned media PR, isn’t it?, wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s…
Read MoreWhy you shouldn’t bring your social media (completely) in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
Read MoreBlogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreAdventures in frictionless sharing
I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing describes…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
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