Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you…
Read MorePublic Relations
The dirty little secret of media relations
When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting…
Read MoreAre you promoting yourself as a digital marketer?
I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t…
Read MoreWe need to Evangelize more about content marketing
I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly…
Read MoreDIY Digital PR (Online Engagement & Blogger Outreach)
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing…
Read MoreWhat’s changed, what hasn’t in media relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
Read MoreBlogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and…
Read MoreAttack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.
Read MoreIt’s a small (online) world after all
First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them…
Read MoreIn praise of social media mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content…
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