Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty…
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“Brooklyn” – a rejuvenated, hot brand
Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. The right…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read More5 popular movies that will improve your marketing strategy
No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding…
Read MoreYou must live tweet live events
I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!…
Read MoreEmail marketing done right (or how to keep people from unsubscribing)
I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
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10 Questions about 2014
This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide my crystal-ball answers. So without further…
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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So…
Read MoreCreating mini, midi and maxi content to spread your message
Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
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