No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion —…
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Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read More4 tips for generating more return business in any industry
If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source…
Read MoreIs your company ready for higher standards of behavior?
If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very…
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One person can change the world. Thank you, Internet
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
Read More3 Big trends converging for big branding opportunities
The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
Read More“Up” your game in crisis management
I’ve had the opportunity to see a few crisis management situations in my time. (I’m old.) The ones that have worked out the best had less to do with the…
Read MoreCan social responsibility initiatives strengthen a brand image AND satisfy investors?
More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with…
Read More3 Lessons for marketers from the Ray Rice affair
By now, the free world has become privy to the awful video of Ray Rice‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
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