I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless…
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5 reasons B2B firms should invest in social media
Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers…
Read MoreSocial lead validation—the missing ingredient from most inbound LinkedIn marketing programs
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of…
Read MoreHow to reach your customers at work or at home
Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
Read MoreDon’t be a “wuss” anymore on social media with your content and discussions
If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
Read MoreWhy email marketing still matters–and how to make it work
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like…
Read MoreJump-start your content marketing through better market segmentation
This Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and…
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