Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…
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Why you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreAre you keeping up with paid search trademark policies?
Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might…
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