I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on…
Read MoreYou must commit to reddit to succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as…
Read MoreReddit is the 800-pound Gorilla in the room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this…
Read MoreEverybody needs both Pinterest and LinkedIn
A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try…
Read MoreNobody needs both Pinterest and LinkedIn
You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. They’ve finally got religion on digital marketing, so now they have…
Read MoreOf dinosaurs, birds, and Enterprise Social Platforms
As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Being very active in this “social…
Read MoreImages might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
Read MoreWhy Pinterest matters to us social media marketers
If you use images or photos on any of your sites, you’re already on Pinterest, whether you’ve registered on Pinterest or not. So, what’re you going to do about it?…
Read MoreTaste-as-you-go during your social media prep
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing:…
Read MoreBeing pretty isn’t enough for social media marketing
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it…
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