Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve…
Read MorePaid Search
Reaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
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Ted Dziuba of Milo.com on locating physical stores
That’s your question, but it’s not their question. Customers want to know how they find the store that has the product they want for the right trade-off of price and…
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Are you ready for Bing?
No, not that Bing. The Microsoft Bing search engine, and yes, I know it’s been out for months. The real question is whether you are ready for the increased impact…
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Using Google strategies for Facebook ads
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just…
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Why should PR people care about paid search?
Public relations is about getting free attention to your message, so you’d think that paid search is the last thing that any PR person would need to care about. Paid…
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Is the regulatory cure worse than the marketing disease?
What I know about pharmaceutical regulation fits snugly in a thimble. But I know a lot about Internet marketing. I started to wonder about how regulation and Internet marketing work…
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The battle over search between merchants and affiliates
If you’re an affiliate marketer, you probably know about Amazon’s recent announcement of changes to its affiliate agreement, limiting the commissions paid for paid search advertising. If you’re not an…
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How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
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