From across the room, you see…THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be…
Read MoreOrganic Search
Are search metrics optional?
Some of you read this blog every day. Others of you have read my books. I realize that this is an odd title for a post coming from me, because…
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Skinflint Search Marketing
Been too busy to post the pictures and videos from my recent event in Las Vegas for the Specialty Equipment Manufacturers Association–boy, that’s a mouthful–until today. SEMA is a trade…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
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If it ain’t broke, Google breaks it
Earlier this week Google announced that there would be a change in how many of the search engine results are presented to their customers. The traditional look of a result…
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I am powerless over my digital information hoarding…
Are you a digital information hoarder? If you are anything like me, in your life you have way too much information (WTMI). Information stored everywhere, physically and digitally. Facts, figures,…
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Searching for profits more than answers
The refreshing thing about search marketing is the way that the little guy was on equal footing with the big guy. Yes, I said “was” on equal footing. I am…
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One keyword per page: Once more with feeling
Stop me before I blog again! I really thought I had laid this subject to rest with last week’s post, but more folks have been explaining just how wrong-headed my…
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Targeting one keyword per page–controversial?
I wrote a post on Search Engine Guide last week that turned out to be rather controversial–my advice to target just one organic keyword per page. Enough people disagreed with…
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