I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
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Listen to your customers to adjust your keywords
You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
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Your philosophy for social media and search marketing
It’s my first day back in the office for two weeks, after an exciting but tiring trip to five cities in Europe. So, just a short blog post today while…
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Social media breed imaginary friends
You’re familiar with search spammers, but have you seen the latest? You’ve seen spammers load up keywords on pages and set up link farms, but have you seen how they…
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Is your web site confusing the search engines?
In my line of work, I see a lot of Web sites, and sometimes I take the absolutely simple stuff for granted. I realized the error of my ways when…
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Book review: The Art of SEO
I know I am the co-author of a search marketing book, but you really need to read this one, too. The Art of SEO: Mastering Search Engine Optimization is an…
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Wikipedia and reputation management
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you’re a company of a certain size or…
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SEO gets no respect from John Dvorak
I think when you write a blog long enough, it’s possible to start to repeat yourself, and I am knowingly doing that today, but it’s not my fault. The reason…
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