Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days. In order to achieve sales or…
Read MoreOrganic Search
Search is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreDo searchers like your content?
Maybe you’ve never given a thought as to who might like your content. I mean, you’re not trying to win a beauty pageant here–you are in business. If they like…
Read MoreSearch results drop? Blame it on Panda.
If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
Read MoreWhat’s keeping Google up at night?
Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
Read MoreWhat if my competitor is cheating at SEO?
Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site,…
Read MoreThe Farmer update and “feeding the content machine”
Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our…
Read MoreAre you policing your domain from spammers?
Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
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