If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MoreOrganic Search
SEO isn’t for the birds. Really.
There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreLink-builders versus content marketers
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical,…
Read MoreIs “not provided” something for us to work around?
Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword…
Read MoreGoogle Authorship brings your staff out from behind your brand
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
Read MoreHave top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
Read MoreGoogle Hummingbird is eHarmony for Search
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms…
Read MoreGoogle demands your papers with the Hummingbird algorithm update
Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Because there’s not only billions of…
Read MoreGoogle took my keywords. 10 resources to get them back
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not…
Read MoreWhat can search marketers do about “not provided”?
It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s…
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