If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your…
Read MoreOnline Reputation Management
Reputation management in the age of PRISM
While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA‘s PRISM program and its full reach, I now have the opportunity to have a…
Read MoreTake Control of Your Reputation Online
Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy;…
Read MoreYour online reputation should be a culmination of you
Everybody indeed wants a shortcut. I just wrote something about this in relation to building online social media communities over on the Huffington Post and so I thought I would…
Read MoreA good reputation online is an essential marketing strategy
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression…
Read MoreYour keywords suck and are outdated
You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read MoreBusiness tweeting is a life-sentence
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter, take a second to think this through. My first question is:…
Read MoreWinning an online reputation “land war in Asia”
While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape —…
Read MoreDo you have a handle on your online reputation?
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
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