Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
Read MoreOnline advertising
Are you retargeting your out-of-stocks?
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you…
Read More
Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read More
So what is native advertising?
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content,…
Read More
Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreHyperTargeting: The future of online advertising?
Have any of you been keeping up with the attempts of social networking to add advertising to the mix in the hopes of bringing in some cash? Facebook took a…
Read More
