The Republican Party is in turmoil, no doubt about it. White males in suburban and rural areas, their core base, are fed up with Government and want an “outsider,” even…
Read MoreMillennials
How Tim Cook is transforming the Apple brand
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven…
Read MoreHow Millennials are driving the Bernie Sanders brand
The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreThe big challenge for big brands today: authenticity
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed…
Read MoreThe “Name Game” challenge: creating that ideal brand name
Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It…
Read MoreBranding the “Circular Economy” for Millennials
Last week, a friend and former client, Leszek Adamczyk, President of an innovative environmental software firm in Poland (Atmoterm), sent me an enlightening article on how younger people in Europe…
Read MoreWhy Millennials are resistant to advertising and politics
Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation…
Read MoreNo US companies among the 30 most transparent
My recent blog on “Why Transparency is Essential For Building Corporate Brand Trust” generated lots of interest, but also begged a key question – what are the most transparent multinationals…
Read MoreWhy transparency is essential for building corporate brand trust
The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman…
Read MoreWhy “Capitalism” must be re-branded – and how
The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. The…
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