The most memorable line from decades of Pogo comic strips by Walt Kelley (OK, I am really old), was “We have met the enemy and they are us.” As a…
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15 experts define agile marketing
The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the…
Read MoreWhy you shouldn’t bring your social media (completely) in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
Read MoreWhat We THINK We Know About Social Media Can Hurt Us
You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of…
Read MoreDigital advertising that fits both consumer and marketer
Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at…
Read MoreFive ways B-to-B marketers need to change their game
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
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