Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
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Internet marketers must listen before they speak
As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
Read MoreThe pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreThe internet has sent marketing back to its roots
When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
Read MoreI Am Just a Seeker
I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
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