Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreMarketing and Advertising
Are SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreThe Internet blurs the old organizational lines
Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which…
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Stop selling your products!
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
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How can small businesses measure offline sales?
Big companies use big systems to track their Web marketing activity all the way through to a sale. But what do small businesses do? E-commerce companies have it easy, but…
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How do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
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