I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreMarketing and Advertising
Calling attention to yourself
I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you…
Read MoreIs marketing more than a trick?
I’m a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreWe have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreFoursquare in favor of location-based marketing
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreBen Cooper of ThinkFinance.com
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
Read MoreUsing Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
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Search marketing is not about you
If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
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