I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an…
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Don’t let your social media hypothesis dictate your conclusion
While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take…
Read MoreDoes the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
Read MoreSmall business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
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