You’re probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven’t realized how important it is for…
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An open letter to Google on local marketing and people
We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current…
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Now’s the time for your business to think local
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet…
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2011: The year of the online SMB
Because this is my last post here at Mike’s Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. I…
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What Groupon showed us about Google
This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in “could” be…
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Location marketing for the SMB
Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on…
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Should SMBs care about Yahoo Local and Bing Local?
As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP,…
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What’s the point of foursquare, anyway?
Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren’t quite…
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Is digital marketing becoming location, location, location?
Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. It was rather quaint…
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Google Place Pages: Beyond the ranking
In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it…
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