The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday —…
Read MoreLocal Marketing
7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
Read MoreWhy you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read MoreAnswers to your Google+ for business questions, part 2
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
Read MoreSocial media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
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Google+? No, Google Place
Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice…
Read MoreInternet industry assumptions can be dangerous for SMB’s
I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and…
Read MoreAre local websites like the internet’s old gray mare?
You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this…
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Kangaroo: When marketing works
Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had…
Read MoreMarketers must ask themselves, “What’s your story?”
If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer…
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