As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing…
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The progression of anchor text
Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink…
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MoreThe human approach to link building outreach
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional…
Read MorePenguin 2.0 rolls out this summer: please calm down
Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. In this…
Read MoreNoFollow links are still valuable to an online marketing program
The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The…
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Perform a link audit to monitor link building efforts
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking…
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Content is the foundation of a good link building strategy
There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta…
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How do I get links to my web site?
Do you struggle with attracting links to your site? Most small businesses (and more than a few large ones) have the same problem. A ski shop owner contacted me recently…
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