Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
Read MoreLanding page
7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreTuning your investment in the digital marketing funnel
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of …
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Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreSingular and plural keywords are not always the same for SEO
You probably don’t think much about whether you enter singular or plural versions of your keywords into the search box, but we’re starting to see reasons why search marketers should…
Read MoreWe can all agree that consensus is dumb
Geez, how can anyone be against consensus? Well, I am. And I think that if you listen to what I have to say, I can get all of you to…
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