I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
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Are you overlooking paid search optimization?
We all love to talk about social media. It’s exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the…
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Why optimizing your pages for search doesn’t work
SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
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Listen to your customers to adjust your keywords
You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
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The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
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How social media listening helps your search marketing
I frequently talk to clients about how they can use the services of Converseon to listen to the subjects that customers talk about in social media. Lots of companies are…
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How do you find keywords in a specialized industry?
I’m still fielding questions that came up in my Webinar a couple of weeks ago. (If your question hasn’t been answered yet, contact me to ask it again.) Today’s revolves…
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