Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that…
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Does your small business think local?
I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
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Selling search to the C-Suite
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
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Are search metrics optional?
Some of you read this blog every day. Others of you have read my books. I realize that this is an odd title for a post coming from me, because…
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Are you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
Read MoreHow much more internet can we take?
As human beings we are not limitless in our ability to do anything. The physical laws of nature and the physical limitations of our bodies bind us. We can stretch…
Read MoreWhen marketing isn’t enough
Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether…
Read MoreCustomer responsibility in Internet marketing
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve…
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