When I speak to audiences, one of the most popular questions is how a company can deal with the “risk” of allowing employees to blog. I like to tell people…
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Management by embarrassment
In my speaking engagements, I often talk about my experience working at ibm.com, a huge Web site any way you slice it—millions of pages, dozens of languages, over 90 countries,…
Read MoreInterview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreSo, what’s a good privacy policy?
I wrote a few days ago about privacy policies and got several people asking, “So who has a good privacy policy? Well, lots of companies have good privacy policies, but…
Read MoreA book is born
Today is the big day that Amazon takes down the “preorder” sign and starts accepting regular orders for my new book. It’s not exactly Harry Potter, but I wanted to…
Read MoreProcedures
Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MorePrivacy is the best policy
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.) But there are…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
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