I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did…
Read MoreInternet Marketing
You ain’t gonna need it
I am a big fan of agile software development methods, because they provide much more control for marketers and other business types over technology teams—and they make technology projects more…
Read MoreAlfred Sloan, Internet marketer
Today, I am traveling to Michigan to meet a customer, passing through Detroit on the way. You can’t think about Detroit without thinking of the car business, and it made…
Read MoreSo, how did you get into marketing?
I have been doing a lot of interviews lately because of my new book, and I normally don’t get thrown by an interviewer’s question, but I really wasn’t sure what…
Read More“Look at me” marketing
I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what…
Read MoreFear and marketing
Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association. As I began to speak, I found that the PowerPoint file…
Read MoreInterview with Bulldog Reporter
I had a great time talking to the Bulldog Reporter in a wide-ranging interview about my new book. Lots of good questions on how people can really do this “do…
Read MorePress release or news release?
David Meermen Scott says what you call it makes all the difference. In his great book, The New Rules of Marketing and PR, David advises that you stop writing press…
Read More“And that’s not all…”
You could be forgiven if, after listening to the excerpts of my interview on Beet.TV, you thought that my favorite television programs are infomercials. But I was trying to make…
Read MoreDo we know how to use Facebook?
I came across a story today that summed up some of the challenges of social networking: “My boss wants to be my friend on Facebook.” I am already on Linked…
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