It’s a lot of work to write a book. So, when you’re through with it, you really (really!) hope people will read it. And so you try to think of…
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Do It Wrong Quickly is the right choice
Drew McLellan posted an interview with me in which he kindly says that “Do It Wrong Quickly Is the Right Choice And even though I literally wrote the book, I…
Read MoreMeasuring brand awareness for free
Often, I work with marketers who aren’t ready to expand their horizons to Internet marketing. They remain mired in the old TV and print habits, religiously comissioning expensive surveys to…
Read MoreBrighter, cleaner, cheaper marketing
I spoke before an interesting group last night at the Westchester Advertising Club, a 40-year-old organization of marketers from that suburban county north of New York City. My slides for…
Read MoreThe secret of good copy
It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are…
Read MoreAdobe Luminaries webinar
Steve Gehlen of the Internet Strategy Forum brought me to the attention of the folks at Adobe who run the Luminaries series of Webinars, and I was honored to deliver…
Read More10 tips for Internet marketing
I thoroughly enjoyed participating in the Online Marketing Update held at the Darden School of Business at the University of Virginia yesterday. Corporate executives rubbed shoulders with MBA students and…
Read MoreHow do we deal with Internet marketing risk?
Risk. It’s hard to talk to anyone in a medium-to-large company about Internet marketing for more than a few minutes without hearing what their lawyers think of “the risk.” Cut…
Read MoreOnline reviews mean sales
Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products…
Read MoreAsk for help from your critics
I’m still in the middle of reading Outside-in Software Development, which reminded me that one of the easiest ways to improve a software product is to involve customers who hate…
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