Most people don’t know who Thor Heyerdahl was. I’m old, so I do, but I have to admit that I hadn’t thought about him much until today. I am in…
Read MoreInternet Marketing
How do you make Internet marketing vital?
I often write about what to do in the face of management who just don’t “get” Internet marketing—a whole chapter in Do It Wrong Quickly is devoted to helping your…
Read MoreSteve Mann of SAP on social media
Social media is taking off, and marketers are sitting up and taking notice. Small companies have stolen most of the headlines with viral marketing, possibly because small businesses are always…
Read MoreIs Verizon taking lessons from AOL?
I only wish that I had taped it. (They told me they were taping the call for quality control, so I hope they listen to it.) I remember a couple…
Read MoreDo you pass the web marketing ethics test?
In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention….
Read MoreWhat’s the truth about your site?
It’s no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams still their money. Phishing steals their very identities. Some…
Read MoreVishen Lakhiani of MindValley on the top blog stories
Typically, a new communication tactic emerges before anyone knows how to measure its value, and blogs have been no exception. You can look at your Technorati rank, or use FeedBurner…
Read MoreCan you ever overdo experimental marketing?
I spend a lot of time talking about getting started on something instead of spending so much time contemplating what to do, and designing the perfect plan. Internet marketing is…
Read MoreDavid Bradley of MarketBridge on big company web marketing
I’ve been writing a lot lately about how big companies and small companies might use different approaches (and have different problems) when it comes to Web marketing. I’ve noticed that…
Read MoreWhich customers are you listening to?
Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece…
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