I had a very interesting time working with a company the last couple days about how they need to improve their Web site. They are a well-known catalog company with…
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I’m not trying to win a popularity contest
I once worked for a high-level executive who prided himself in being tough. He worked his people hard and he expected a lot of them. More often than not, he…
Read MoreWeb marketing is not a video game
Over the years, pundits have talked about how the generations coming up that have been raised on video games have a different take on digital marketing than us oldsters. Younger…
Read MoreMichael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
Read MoreWorking your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
Read MoreDo web shoppers care only about deals?
A client expressed his heartfelt belief today about what his Web customers are like–they care only about a deal. They seem to tune out any information except for a direct…
Read MoreWhy Internet marketing is so hard for large companies
My wife got a message from the Microsoft Firewall the other day, It was the kind of thing that only firewalls tend to ask about. Microsoft was blocking a program…
Read MoreWord of mouth for “word of mouth marketing”
I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both. The problem is that if I…
Read MoreSeth Moore of Overstock.com on multivariate testing
Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreMultivariate testing has a new player
I’ve written in the past on multivariate testing, which I believe is one of the most important practices to continuously improve your Web site. Competitors such as Optimost and Offermatica…
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