We live in an age that easily crosses the TMI line. For those wondering, TMI is the acronym for “too much information.” If you are in the Internet marketing industry…
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Don’t use our web site
Now, you’d never tell anyone not to use your Web site, would you? Of course you wouldn’t. At least not on purpose. But that’s the very message I got from…
Read MoreScared of B2B reviews? Get over it!
So many of us rely on customer ratings and reviews when we make online purchases, but B2B sites hardly ever use them. As odd as that seems, it’s even more…
Read MoreIs online reputation monitoring just for your business?
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know…
Read MoreSentiment analysis: Naughty or nice?
Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization,…
Read MoreTop-down Internet marketing
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…
Read MoreCould you create a World Wide Rave?
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important…
Read MoreDoes cleaning out cookies stop personalization?
I did a 90-minute search marketing Webinar for the folks at What’s Working Now and Conference Call University last week. There were so many questions at the end that I…
Read MoreThe last 2009 Internet predictions you’ll have to read
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured,…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
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