In today’s difficult economic times, there’s all sorts of discussion about how consumers have stopped buying. And it makes a lot of sense that when someone has lost a job,…
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The dog ate my Internet marketing
Remember as a kid the classic excuse for a homework assignment was that the dog ate it? The thought is that you can convince the teacher that you really did…
Read MoreIf it says it’s not spam, it really is
I work with lots of Internet marketers, and many of them get confused about exactly what they should do. Others give up on what they should really be doing, and…
Read MoreIBM’s Sandy Carter on using social media
Sandy Carter is the IBM Vice President of Service-Oriented Architecture, Business Process Management, and WebSphere Strategy, Channels, and Marketing. (That’s a title that might need to be continued on the…
Read MoreThe bridge between Internet marketing theory and application
I marvel at the great bridges that I have been on in my life like the George Washington that connects NJ and NY, the Verrazano Narrows that connects Staten Island,…
Read MoreTest, don’t guess, when it comes to web marketing
The tide has turned. It’s no longer fashionable to say you run your Web site based on your knowledge of what your customers want. You know that you need hard…
Read MoreInternet marketing through the eyes of a child
A popular question in my house is, “Daddy, what do you do at work?” My kids are 12, 8 and 2 years old, so there is going to be a…
Read MoreSpammers spoil the trackback
No one complained about it, which is one more sign that I might have done the right thing. Last week, I turned off the trackback mechanism on this blog. I’ve…
Read MoreWhy Facebook is dumber than Google
I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that…
Read MoreWhat’s in your Internet marketing tool belt?
You probably have seen those Capital One commercials where the question asked is “What’s in your wallet!?” While there is some kind of dire circumstance involving massive sea creature and…
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