The 113th running of the famed Boston Marathon scheduled for Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was…
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What do you do for your customers?
Michael Port, in his excellent book, “Book Yourself Solid,” advises consultants to give a great deal of thought to how they answer the cocktail party question, “And so what do…
Read MoreA bad process is like a flat tire
Does doing it wrong quickly mean going slowly? I don’t think so. Instead, apply the get-‘er-done mentality to the sources of drag on your project to make your projects successful….
Read MoreClick here to bypass this blog post
The very title of his post sounds a bit odd, doesn’t it. I mean, I don’t want you to skip my blog posts–I want you to see them. Geez, if…
Read MoreDon’t just buy whatever your agency is selling you
This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, “Do you Twitter? I’m just asking because it’s…
Read MoreBaseball’s first pitch ain’t like an Internet pitch
It’s that time of the year. No, not tax time although that is pretty close. It’s springtime. Here in NC everything is starting to bloom. Sneezing has commenced and pretty…
Read MoreCookie cutter marketing: Efficient or effective?
I recently needed to use the New Jersey Motor Vehicle Bureau Web site to get some information and was confronted with a strange looking Web navigation that could be explained…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
Read MoreCustomer responsibility in Internet marketing
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve…
Read MoreInternet marketing is for the birds
Spring is upon us here in North Carolina. There are things blooming, allergies kicking up, soccer and baseball being played and more. In our backyard, we have added some bird…
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