You might not think your personality matters when it comes to your success in Internet marketing, but you’d be wrong. Internet marketing, unlike many other careers, requires you to constantly…
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Full disclosure to the FTC: We think our clients are great
I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along….
Read MoreGoogle’s plan for mobile domination
Many businesses delude themselves with plans to be the next big thing in their industry, but when Google is the one with the plan, it’s time to sit up and…
Read MoreInternet marketers must listen before they speak
As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we…
Read MoreYou can’t fool all of the people all of the time
Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
Read MoreOnline vendors dare buyers to compare
Customers have comparison shopped since the first guy set up a table in the town square with more than one product. But the Internet has taken comparison shopping to a…
Read MoreThe pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
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