It almost sounds magical–a system with an on-demand supply of incredibly cheap labor (pennies for many tasks) that is available by simply posting a request on a Web site. Amazon’s…
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Why Google doesn’t sweat phone apps
You’ve seen the ads: “There’s an app for that.” There does seem to be an app for just about anything when you own an iPhone, so you’d think that Google…
Read MoreWorking your social network
I’m blessed. I’m the first to admit it. I’ve never been out of work, and although I’d love to tell you that it is due to my superior skills and…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreSocial media redefines the “Remember me” box
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I…
Read MoreIs your FAQ page a crutch for a bad Web site?
Do you have a frequently asked question (FAQ) page on your Web site? Many do. And you customers might be finding their questions and getting answers with no trouble. But…
Read MoreAll content could be online content
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
Read MoreDo you use technology to optimize for customers?
Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example…
Read MoreContent development is easy
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
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