My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind…
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FIFA World Cup: Social media roundup
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in–the World Cup has more…
Read MoreYahoo! writes a style guide?
I’m not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the “Yahoo! Style Guide” for online writing. This is…
Read MoreUntangled web: The internet keeps changing marketing
I listen to people constantly lament about all the awful things that the Internet has wrought, from cyberbullying to identity theft to arcane new scams that only a rocket scientist…
Read MoreLocal search with Google makes one think – A lot
I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28…
Read MoreThe truth, the whole truth, and nothing but the truth
If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone…
Read MoreCalling attention to yourself
I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you…
Read MoreIs marketing more than a trick?
I’m a bit hesitant about writing this post, and I took great care in crafting the headline, because I have had a bad experience writing about this subject in the…
Read MoreContent is bigger than I thought
This week, I spent two days in New York City at the Interactive Advertising Bureau’s Innovation Days “Content Conquers All” event. It was essentially two full days of looking at…
Read MoreSelf-promotion, Internet style
I had dinner last night with Frank Reed, whose writing graces this page each Friday. Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one…
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