If you’ve ever watched a storm coming over the horizon, you’ll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes….
Read MoreInternet Marketing
You’re important when you’re marked “Not Spam”
The Internet is a funny place. I mean funny in a quirky kind of way, because we are forced to think in ways that we simply don’t need to consider…
Read MoreSee you in September redux
Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As…
Read MoreContent aggregation and curation debated
If you’ve wondered what these big words really mean to your content strategy, you’ll be interested in this series of four ten-minute podcasts that I recently recorded where I interview…
Read MoreHow good B2B marketers cheat
Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can…
Read MoreHow do I improve our online reputation?
I recently got a question from a company with a problem. They have a history of not-so-sterling treatment of customers during the sales process (think used-car dealer approach), which they’ve…
Read MoreReaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreMarketing the mom and pop shop way
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreMy boss says, “Raise my revenue 25% in six months!”
I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
Read MoreWords as cover ups for content marketing’s “secret”
I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were…
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