In today’s exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes,…
Read MoreInternet Marketing
Forget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreWhat if your boss only wants to measure brand awareness?
We’ve all seen that look on the face of the boss. It says, “What on earth are you talking about?” Sometimes that look is something we deserve to see, because…
Read MoreA skewed web: Innovation is in the outskirts of social media
As I discussed in my post last month, it’s a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
Read MoreHow to succeed at affiliate marketing
Affiliate marketing is a tough way to make a living these days. The competition is fierce, the commissions are slimmer than ever, and the marketing costs higher than ever. All…
Read MoreMarketing lessons from the Grateful Dead
While I was away on vacation, David Meermen Scott sent me his latest book, Marketing Lessons from the Grateful Dead, which I finally had a chance to read now that…
Read MoreUse mobile marketing for what it’s good for
Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. (All the cool kids are.) But to what end? If you’ve ordered your…
Read MoreIs the Web dead?
So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I…
Read MoreContent with intent: Content for content’s sake
This last look into content with intent will take a look at a “strategy” that I see as more of a “strategery.” (Do you remember President George W. Bush’s often…
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