I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you…
Read MoreInternet Marketing
Yellow Page industry sets up “Do not deliver” site
I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals…
Read MoreGoogle loses adult supervision
Probably the biggest industry story this past month was the announcement that Eric Schmidt is being kicked upstairs at Google, with Larry Page taking the wheel. The triumvirate (along with…
Read MoreThe internet industry races forward and leaves opportunity in the dust
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
Read MoreWhat’s the most important marketing skill for 2011?
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine…
Read MoreAre you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read MoreIs branding more important than direct marketing?
Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you…
Read MoreGrowing your business in a world without Google
How much of your traffic comes from search engines? How much from Google? If you’re like most businesses, you probably get a fair bit of your traffic from the Big…
Read MoreDoes your marketing solve your customers’ problems?
I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
Read More
